PROCESS.

WHY USE DIVERGENCE MARKETING?

To increase your brand awareness, enquiries and sales.

Divergence Marketing consists of a friendly and hands-on marketing team that assists B2B, e-commerce and retailers increase enquiries and sales by creating content for your website and social media channels.  Our years of industry experience means that we’re resourceful and have many ideas to share. Our passion for marketing and seeing companies grow from our efforts makes us a valuable asset to add to your team. We’re also agile and love working with companies in different industries.  

DIVERGENCE MARKETING PROCESS

The Process

Consultation

Before meeting in person we audit your website and social media channels. 

We then meet to discuss your current online marketing activities and online needs. 

We then provide you with a proposal and quotation for the services we suggest. 

Nov 09, 2017

PROPOSAL, SERVICE AGREEMENT & QUOTE

Once our research is done we provide you with a detailed proposal for the marketing activities we suggest will be helpful for your business. 

Our services agreement requires a minimum of 3 calendar months including the set-up month. Services may change throughout the 3 months as strategies may be adjusted but that will be discussed with you at the end of each month.  

Invoices are payable at the end of each month for that months work.  Website work requires a 50% deposit before work commences. 

Nov 09, 2017

SET-UP

During the first month we will do the following:

Website design or updates (new websites will take between 2-6 weeks)

Social Media channels set-up or edits

Google Analytics set-up

Facebook advertising set-up

Social Media strategy

Social Media templates based on strategy

Asset collection

Nov 09, 2017

DIGITAL MARKETING

We now begin to manage your digital marketing.  Posts get created and approved before scheduling. Facebook advertising gets approved and all other marketing efforts get launched.

Nov 09, 2017

KEEPING IT GOING

We work closely with our clients to ensure that your brand is gaining the required momentum and remain agile through the process. 

We love marketing and seeing businesses grow from our efforts and have found that a close working relationship with our clients is the best way of accomplishing this. 

Nov 09, 2017

Steps to Successful Marketing

Marketing Process - Port Elizabeth SEO + Online Marketing

EFFECTIVE MARKETING STRATEGY

Understand the industry and the business strategy. Determine the value proposition. Ensure that the marketing strategy is in line with Business Strategy in order to accomplish the objectives of the business.

Marketing Process - Port Elizabeth SEO + Online Marketing

DIGITAL FOOTPRINT

Once the industry and strategies are defined a digital footprint analysis in needed to determine how the business is being perceived by the target audience.

Marketing Process - Port Elizabeth SEO + Online Marketing
Marketing Process - Port Elizabeth SEO + Online Marketing

DIGITAL MARKETING STRATEGY

This is to help a business achieve specific digital goals through strategically planned online channels with various distinctions like paid, earned and owned advertising.

Marketing Process - Port Elizabeth SEO + Online Marketing

SET-UP

Various platforms get set-up and websites get designed to carry out the digital marketing strategy.

Marketing Process - Port Elizabeth SEO + Online Marketing
Marketing Process - Port Elizabeth SEO + Online Marketing

TAKE ACTION

Executing the detailed digital marketing strategy with specific tasks by putting the process to work.

Marketing Process - Port Elizabeth SEO + Online Marketing

EVALUATE, MODIFY, REPEAT

Strategic Marketing is an ongoing effort, which requires constant evaluation and modification to remain current.

Marketing Process - Port Elizabeth SEO + Online Marketing