PROCESS.
DIVERGENCE MARKETING PROCESS
The Process
Consultation
Before meeting in person we audit your website and social media channels.
We then meet to discuss your current online marketing activities and online needs.
We then provide you with a proposal and quotation for the services we suggest.
Nov 09, 2017PROPOSAL, SERVICE AGREEMENT & QUOTE
Once our research is done we provide you with a detailed proposal for the marketing activities we suggest will be helpful for your business.
Our services agreement requires a minimum of 3 calendar months including the set-up month. Services may change throughout the 3 months as strategies may be adjusted but that will be discussed with you at the end of each month.
Invoices are payable at the end of each month for that months work. Website work requires a 50% deposit before work commences.
Nov 09, 2017SET-UP
During the first month we will do the following:
Website design or updates (new websites will take between 2-6 weeks)
Social Media channels set-up or edits
Google Analytics set-up
Facebook advertising set-up
Social Media strategy
Social Media templates based on strategy
Asset collection
Nov 09, 2017DIGITAL MARKETING
We now begin to manage your digital marketing. Posts get created and approved before scheduling. Facebook advertising gets approved and all other marketing efforts get launched.
Nov 09, 2017KEEPING IT GOING
We work closely with our clients to ensure that your brand is gaining the required momentum and remain agile through the process.
We love marketing and seeing businesses grow from our efforts and have found that a close working relationship with our clients is the best way of accomplishing this.
Nov 09, 2017Steps to Successful Marketing
EFFECTIVE MARKETING STRATEGY
Understand the industry and the business strategy. Determine the value proposition. Ensure that the marketing strategy is in line with Business Strategy in order to accomplish the objectives of the business.
DIGITAL FOOTPRINT
Once the industry and strategies are defined a digital footprint analysis in needed to determine how the business is being perceived by the target audience.
DIGITAL MARKETING STRATEGY
This is to help a business achieve specific digital goals through strategically planned online channels with various distinctions like paid, earned and owned advertising.
SET-UP
Various platforms get set-up and websites get designed to carry out the digital marketing strategy.
TAKE ACTION
Executing the detailed digital marketing strategy with specific tasks by putting the process to work.
EVALUATE, MODIFY, REPEAT
Strategic Marketing is an ongoing effort, which requires constant evaluation and modification to remain current.